This is our best-selling permanent hair color around the world. It provides 100% grey coverage, is packed with natural and organic ingredients that nourish and protect, is vegan and cruelty-free, and has the lowest possible PPD pigment content. It is also ammonia-free, 100% recycled waste bottles and boxes, accredited by PETA and the Vegan Society, and certified B-Corp. Made with love in England's New Forest using organic and natural ingredients.
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