Honesty & Transparency
We give straightforward, accurate information — no false claims, no hidden ingredients. You deserve the truth about what you’re putting into your body.
From a Small Health Shop to a
Trusted Wellness Brand.
1997 – The Roots in Kenya
Natural Health Options began in 1997 in Kenya as a holistic health centre rooted in a deep passion for natural healing and whole-person wellbeing. Natural Health Options was far more than a retail space, it became a thriving community hub offering daily yoga and pilates classes, educational wellness workshops, weekly vegetarian cooking classes, and a much-loved cafe that drew people together.
2006 – A New Chapter in the United Kingdom
In 2006, the founders brought their vision to the UK, re-establishing the brand as an independent natural health store. Guided by the same principles of honesty and compassion, Natural Health Options found a new home serving people seeking authentic, ethical, and effective wellness solutions
Our Reason for Being
From its humble beginnings, Natural Health Options has grown into a comprehensive holistic health destination offering vitamins, supplements, organic foods, natural beauty products, and wellness essentials.
We stay true to our roots while embracing innovation, introducing probiotics, functional mushrooms, and liposomal products as new science emerges. Our journey reflects a simple belief: true wellness means balancing nature’s wisdom with modern understanding.
Why We Exist
Natural Health Options was created to fill a need — to make natural wellness accessible, honest, and ethical.
In the late 1990s, genuine health stores were rare, and customers often faced commercial, sales-driven environments.
Our founders wanted to change that by creating a place where people could shop with trust, learn with confidence, and feel truly cared for.
From day one, our promise has been simple: to do the right thing — for the customer, for the community, and for the planet.
Our Mission
To empower individuals to achieve a balanced, healthy lifestyle through natural, ethical, and effective solutions.
We combine high-quality, responsibly sourced products with honest, knowledgeable guidance, ensuring every customer feels supported and informed on their wellness journey.
Our guiding belief: Health isn’t just the absence of illness, it’s the balance of body, mind, and spirit.
Why customers trust us
Trust
We build lifelong relationships through warmth, reliability, and personal connection. Customers know they can rely on us — not just for products, but for honest guidance.
Clean & Ethical Products
Only pure, natural, and responsibly sourced products make it to our shelves — many are organic, cruelty-free, and eco-conscious.
Sustainability
We believe that caring for your health starts with caring for the planet — through recyclable packaging, ethical sourcing, and waste reduction.
Lifelong Learning
Our team continually updates its knowledge on herbal medicine and nutrition — so we can empower you with up-to-date, evidence-based advice.
Therapeutic Efficacy
Every product we stock is chosen for its real, measurable benefits. If it’s on our shelf, it’s there because it works.
Balance Your Lifestyle
Your trusted partner in natural wellness — where integrity, knowledge, and compassion meet to help you live healthier, naturally.
Natural Health Options