This Natural Platinum Blonde hair dye is a super light blonde with a golden hue, perfect for naturally light blonde hair. It provides 100% grey coverage, is packed with natural and organic ingredients that nourish and protect, and is vegan and cruelty-free. It is also of salon-professional quality, has the lowest possible PPD pigment content, and comes in 100% recycled waste bottles and boxes. It does not contain ammonia and is accredited by PETA and the Vegan Society. It is certified B-Corp.
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